The Golden Age of Advertising
Advertising is one of the most powerful forces shaping our lives. From the day we are born to the day we die, for every waking hour, we are bombarded with exhortations to buy. Advertising is the enabler of the consumer society, keeping factories open and people employed, and giving everyone a reason to get out of bed in the morning so they can work ever harder for more and more things that they don’t really need. Of course people have always advertised their wares and services on a personal level but it only became the giant, remorseless machine that it is now during the 20th century. For me the ‘golden’ age of advertising was probably the 1950s in America. A coincidence of booming post-war prosperity and the advent of television as an advertising medium created the perfect environment for the huge advertising companies to develop. They’ve never looked back since.
Subvertising & Guerilla Advertising:
Today, the urban environment includes not only separate instances of art and advertisements, but advertisements that look suspiciously like art. Guerrilla advertisements that use the familiar rough-edged look of graffiti - and others that use actual graffiti - are found now in cities around the world.
So what’s the difference between guerrilla art and guerrilla advertisement? How can you differentiate when the lines between the two are blurred as they are?
15 Dramatic Guerrilla Marketing Campaigns
12 Extremely Effective Guerrilla Marketing Stunts
Guerrilla Marketing 1: History of Guerrilla Marketing
Guerrilla Marketing 2: Origins and Evolution of Guerrilla Marketing
Guerrilla Marketing 3: Major Corporations Go for Guerrilla Marketing
Guerrilla Marketing 4: Guerrilla Marketing versus Viral Marketing
Guerrilla Marketing 5: Guerrilla Marketing for Good Causes
Guerrilla Marketing 6: 10 Types of Guerrilla Marketing
Guerrilla Marketing 7: Is Guerrilla Marketing Right for You?
Guerrilla Marketing 8: The Future of Guerrilla Marketing
15 Ingenious Humanitarian Subvertisements: Creative Advertisements that Advocate Global Causes
Save perhaps lawyers, what is more ubiquitous in modern society than advertising? We are used to guerilla advertisements that promote a product or service for profit
or subvert the status quo but many organizations, individuals and guerilla artists have begun putting a unique spin on guerilla action by advocating for important local and global issues. Here are just some of the growing number of subversive advertising campaigns that have been to raise global awareness.
Subvertising: 5 Ways to Take Control and Subvert Your Surroundings
Subvertisements are an excellent means of turning the commercial world around you upside down, make humorous or critical commentaries on consumer society, or even get rid of ads altogether. Subvertising can sneak up on you, entertain you, and possibly lead to premature enlightenment. Get started by removing those pesky ads that always pop up while you’re surfing the web - or better yet, replace them with the creative works of up-and-coming artists.
3 Kinds of Culture Jamming: Commercial, Political and Social Signs of Our Times
As you walk through a city, how often do you stop to think about the signs, symbols and advertisements that bombard your vision from every direction? There seems little doubt that we live in a society increasingly dominated by visual information. However, refection on life is a prerequisite for living, and the cultural, political and commercial symbols of our times are well worth rethinking on a regular basis.
You may also be interested in:
Graffiti and Urban Art
50 Mind-blowing Retro-style Photoshop Illustrations Graphic design from the 70s, 80s and 90s has plenty to offer modern-day designers. Here we introduce a bunch of modern-day graphic designers using the best of retro-styles to create incredible and original work that melds the past, the present, and sometimes, the future!
Retrofuturistic Ads: Selling a Brighter Tomorrow
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