In most designs typography is used to present information in a rather static way — after all, it has to be read by users. However, it doesn’t have to be like this. What effects can be achieved if typography is set in motion? What happens if letters are suddenly floating, jumping and dancing around while sentences are actually interacting with the readers?
Where motion is involved, video is necessary.
Universal Declaration of Human Rights example
Seinfeld example by using AfterEffects.
10 brilliant examples of kinetic typography
If you enjoy the above, you will be interested in AfterEffects. There are tutorials on how to create these kinetic types.